NANO takes water skiing world by storm, becomes GOODE’s surprise best seller

When the GOODE NANO hit the market last spring, Dave Goode expected it to be well received by the marketplace, but didn’t expect the quantity of sales to exceed the 9900 line that had been GOODE’s flagship product.

Boy, was he pleasantly surprised.

Not only did the NANO burst on the scene to quickly become GOODE’s top-selling ski, its success powered the company to its best year ever; quite an achievement considering the state of the economy.

“I thought our most popular ski was still going to be the 9960,” says Dave during a recent interview from GOODE’s headquarters in Ogden, Utah.  “Regina Jaquess and Chris Parrish had both just set world records on the 9900 and the 9960 was an improvement on that.  So it was really awesome to see skiers step up so quickly and make the NANO our number one selling ski.”

While the nano carbon fiber and resin used in the ski provides more stiffness and performance than traditional carbon, its higher material costs also leads to its higher price tag.

“I knew it was a great skiing ski,” says Dave, “and even though it was going to require more costly materials I wanted to build the best ski that I could, even if it meant it wouldn’t be our top unit seller.

“But it didn’t work out that way.  People wanted to get the best.  They understood what the advantages were and went in that direction.  It was a really cool.”

If the overwhelming sales success of the NANO was a surprise, the ski’s performance certainly wasn’t.  Early on in the testing process it was evident to Dave and other testers that the ski’s new materials and twist dual rocker combined to make a high performance slalom machine.

“I took it down to test at Imperial Lakes with Dave Miller and Paul Donatt,” recalls Dave.  “Dave Miller and I were on the dock when all of a sudden we heard whooping and hollering. Someone’s yelling ‘Paul just ran a super easy 38.’  So Dave says ‘give it to me,’ goes out and just loves it.  That’s when we knew we really had something.”

ORDER A NEW GOODE NANO TODAY

“It’s the best ski I have ever been on,” says Dave Miller, winner of the 2010 Big Dawg Championships.  “The “twist” allows the ski to come through the turn on each side quicker and smoother allowing you to stay more open with less rotation.”

Meanwhile, 1,500 miles away in Covington, La., perennial Big Dawg power house Chad Scott caught wind of the new design and called Dave to ask him for a chance to try it.  Dave obliged and sent him the third NANO ever made.

“I ran a practice personal best the first day I skied on it,” says Chad.  “It is so easy to ski, it’s unreal.”

Chad liked the ski so much that he never sent it back, skiing on it for the rest of the 2011 season, winning the Texas Big Dawg and tying the Master Men’s U.S. National record with 3-1/2 buoys at 41-feet off in the process.

BIG WINS, BIG SCORES

Chad hasn’t been the only one to find tournament success on the ski, as it’s proven itself on the professional, elite and world stages.

Just two weekends ago Team GOODE’s Thomas Degasperi, Nick Parsons and Javier Julio rode the NANO to a 1-2-3 sweep of the Proa Nautique Mexico Open.

Kyle Tate rode it to win the Big Dawg 2011 Championships and earlier this year skiers on it swept the podium at the Peru Big Dawg with David Miller, Todd Kuykendall and John Shealy placing first, second and third, respectively.  In the junior ranks, Makayla Haw clinched the Junior Women’s slalom title at the Moomba Masters while riding the ski.

JAQUESS SETS WORLD RECORD ON NANO JUST MONTHS AFTER SKI’S INTRODUCTION

But the ski’s biggest performance took place last October when it joined its 9900 brethren in the record books with Regina Jaquess’ Women’s slalom world record of 2 buoys at 41-feet off.  Prior to setting the record, Regina and the ski had been on a tear, running 39-1/2-feet off all three rounds of a tournament in Santa Rosa Beach, running it again a week later in Okeeheelee and then finally breaking her own world record of 1-1/2 buoys at 41-feet off set on the 9900.

Shortly after setting the record, Regina complimented her NANO.

“It’s working awesome,” said Regina.  “It’s definitely a great ski.”

MORE IN STORE FOR 2012

While the NANO had a breakout 2011 and has gotten off to a good start in 2012, the man who designed and engineered it thinks that there is still much more to come.

“Like any technologically advanced product, there are early adopters who are very eager to try the latest and greatest,” says Dave.  “But a lot of skiers, the bulk of the market really, take more of a wait-and-see approach before they make their decision.  This ski has proven itself with big scores and big wins, so those wait-and-see skiers don’t need to wait any longer, especially as they see their friends and competitors on starting docks holding a NANO.  We are seeing more and more people buying NANOs, so we know there are going to be a lot of personal bests go down this year.”

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