OGDEN, UTAH – Goode is pleased to announce that industry veteran Kirk Langford has accepted the position of Vice President Worldwide Sales and Marketing for Goode Ski Technologies. Langford has strong, proven leadership experience in premium brand marketing, advertising, product management, sales, and executive management in the outdoor winter sports market. He has extensive industry experience. For the past three years he was Vice President of Sales for Nordica USA, where he helped strengthen and increase brand share, broaden product strength, and improve retailer relations. Prior to that, Langford was Executive Vice President of Marker USA. During his 19 year tenure at Marker his leadership was instrumental in helping Marker grow into a market leader.
In announcing the appointment, President and CEO Dave Goode said, “We are pleased and excited Kirk will be joining the Goode team. Goode Ski Technologies is the leader in carbon innovation for snow skis, ski poles, water skis and water ski bindings. We are planning to launch new and even bigger product innovations in the near future. We’re confident that the knowledge, experience, professional dedication, and passion Kirk brings to this new position will help Goode grow our brand – through strong product innovation, improved distributor and retailer relationships, and by developing an even stronger worldwide consumer franchise for all our products.”
In commenting on his new position, Kirk Langford stated, “I look forward to working with Dave and Goode Ski Technologies. Dave has proven to me that the strong consumer performance benefits related to innovative carbon product construction are unparalleled. I’m impressed with the existing products and very excited about the tremendous possibilities the future holds for new consumer products designed with even more advanced engineering and carbon innovation. I share Dave’s passion and mission – to build only the very best products out of the highest quality materials, to exceed consumer performance expectations, and to be an excellent worldwide business partner with our distributors and retailers. I’m excited to bring my experience and energy to this new position and help contribute to Goode’s success, and to the success of our partners, and to all the consumers who ultimately use our products.”
Founded by Dave Goode in 1975, Goode Ski Technologies, a privately held international company, located at the base of the Wasatch Mountains in Ogden, Utah, is a market leader in carbon innovation for snow skis, ski poles, water skis, and water ski bindings. Goode is a leading supplier to the best athletes and specialty shops throughout the world.