When Dave Goode tragically passed away in a plane crash in January, Dawn Goode assumed the role as GOODE Skis president. With two decades of up-close and personal experience in the water and snow ski industries, an experienced staff, a masters in business administration and a deep insight into Dave’s vision for the company, Dawn has hit the ground running.
Below is a Q&A with Dawn discussing the aftermath of Dave’s untimely death, the impacts of the COVID-19 pandemic and the future of GOODE.
How have things been with your family and friends?
Dawn: As one might imagine, I have had to handle the most devastating of circumstances after Dave’s tragic accident in mid-January. Then the pandemic hit. It’s an unbelievably uncertain time for everyone. I have been fortunate to have such a strong support system of family and friends that have helped me get through the hardest times. The water and snow ski community rallied around me, as did family, friends, and our dedicated GOODE family.
I can only say that I am doing as well as anyone could in these volatile times, but it is far from easy. I am determined to move forward in life the way Dave would have wanted. So, with that in mind, I began skiing again this spring and skied in my first tournament of the year up at Broadside Harbor in Boise. It was the first time I had ever attended a water ski tournament without Dave by my side. It was hard, but I am determined to continue to do things like this and through this first experience I have grown and learned how to take steps in the right direction.
How have things been going with the company?
Dawn: GOODE has always been, and continues to be, a very strong and vital business. Our dedicated employees stepped up to new challenges quickly and competently. I am so proud of the company that Dave built over his lifetime, with several employees spanning decades, and am honored to keep his legacy alive. The loyal customers that have believed in GOODE have stood by us and we are thankful for their continued business and brand devotion. We have had many new customers buying our water skis and snow ski poles and we are most appreciative of their support and confidence in our company. Being headquartered in Utah was lucky too since our economy didn’t shut down as drastically as many other states so we have been able to manufacture and ship every day through the pandemic.
What has provided comfort to you through all of this?
Dawn: The outpouring of love, support, and genuine caring from around the world has been truly amazing and totally unexpected. Many people have told me how Dave made their lives better by helping them enjoy their passions and it’s really heartening to see that love and support returned to me. Dave would be humbled and honored, as am I. The water ski and snow ski industries are like family and it was made very obvious to me by everyone’s actions which have helped me to move forward knowing how much support and love there is in the world. Words can not adequately convey the gratitude I feel.
Is there anything you want people to know about the business as we navigate this season with COVID-19 and for the coming years?
Dawn: We have not missed a beat since Dave passed away. Business as usual is our mantra and everyone wants to keep Dave’s legacy alive by continuing to work hard in providing the best products and customer service possible. We continue to sponsor events throughout the world of water skiing, just like Dave would have done. We signed a new 10-year agreement with USA Water Ski to continue serving as the title sponsor of the U.S. Nationals and committed to being the presenting sponsor of the Big Dawg World Tour. Our event sponsorships were even set to increase in 2020, but unfortunately many of the events have been cancelled due to the COVID-19 pandemic. We are proud we’ll have a booth at the GOODE US Nationals at Bennett’s Ski School in August so I encourage everyone to come visit me there. I ask that everyone honor our desire to maintain social distancing and wear face masks at all social and water ski events to keep everyone safe. Hope to see you there!