GOODE has signed professional water skier Terry Winter, the well-known practitioner and proponent of the “West Coast” slalom style, to not only ski and compete on the company’s world-record setting skis, but to put his expertise and creativity to work on the company’s graphic design, sales, marketing, and product development.
“When we began talking to Terry about riding our skis, it quickly became apparent that he had much more to offer than just the traditional ski sponsorship relationship,” said Dave Goode. “We saw the opportunity to add the influence of one of the sport’s most technically advanced and creative athletes to our products.”
In addition to representing GOODE at professional competitions, Terry will aid in the technical design of products, attend trade shows, participate in marketing efforts and help design the graphics of numerous hard and soft goods. Parallel to his professional skiing career, Winter has developed his graphic design skills consulting for numerous companies, in and out of the sport.
Winter, stated, “I’m excited to join Team GOODE. It allows me to continue doing what I love – skiing – while giving me the opportunity to work with the industry leader. Working on the functional design of the product, making it look cool, and then being able to go out and rip on that product is just so sick.”
Winter has been skiing on the 65-3/4 inch GOODE NANO for the past few weeks and has been impressed with the ski.
“Its shape and size makes turning so easy and it really holds the water,” said Winter who is currently ranked No. 13 in Men’s Slalom on the IWWF Elite Rankings List. “I’ve never had a ski that turned so hard on both sides while offering such a sense of stability and security. I am amazed at how well the NANO performs, and I know my potential to run buoys has gone up since switching to it. This past weekend was my first tournament on GOODE and I ran 2 buoys at 41-feet off in one round and 2-1/4 buoys at 41 in the other.”
Winter will be joining a strong Team GOODE that includes seven of the top-10 skiers on the Men’s and Women’s IWWF Elite Rankings Lists – more than any other ski manufacturer. The team includes the reigning Men’s world champion and both the current Men’s and Women’s open slalom world records were first set on GOODE skis.
“When I told Nick Parsons and T-Gas (Thomas Degasperi) about Terry joining the team they were very excited to have him on board,” said Goode. “He is one of the most respected skiers in the sport, both on and off the water. The combination of his great skiing talent and the type of person he is makes him a perfect addition to the team.”