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NANO takes water skiing world by storm, becomes GOODE’s surprise best seller

When the GOODE NANO hit the market last spring, Dave Goode expected it to be well received by the marketplace, but didn’t expect the quantity of sales to exceed the 9900 line that had been GOODE’s flagship product.
Boy, was he pleasantly surprised.
Not only did the NANO burst on the scene to quickly become GOODE’s top-selling ski, its success powered the company to its best year ever; quite an achievement considering the state of the economy.
“I thought our most popular ski was still going to be the 9960,” says Dave during a recent interview from GOODE’s headquarters in Ogden, Utah. “Regina Jaquess and Chris Parrish had both just set world records on the 9900 and the 9960 was an improvement on that. So it was really awesome to see skiers step up so quickly and make the NANO our number one selling ski.”
While the nano carbon fiber and resin used in the ski provides more stiffness and performance than traditional carbon, its higher material costs also leads to its higher price tag.
“I knew it was a great skiing ski,” says Dave, “and even though it was going to require more costly materials I wanted to build the best ski that I could, even if it meant it wouldn’t be our top unit seller.
“But it didn’t work out that way. People wanted to get the best. They understood what the advantages were and went in that direction. It was a really cool.”
If the overwhelming sales success of the NANO was a surprise, the ski’s performance certainly wasn’t. Early on in the testing process it was evident to Dave and other testers that the ski’s new materials and twist dual rocker combined to make a high performance slalom machine.
“I took it down to test at Imperial Lakes with Dave Miller and Paul Donatt,” recalls Dave. “Dave Miller and I were on the dock when all of a sudden we heard whooping and hollering. Someone’s yelling ‘Paul just ran a super easy 38.’ So Dave says ‘give it to me,’ goes out and just loves it. That’s when we knew we really had something.”
“It’s the best ski I have ever been on,” says Dave Miller, winner of the 2010 Big Dawg Championships. “The “twist” allows the ski to come through the turn on each side quicker and smoother allowing you to stay more open with less rotation.”

Meanwhile, 1,500 miles away in Covington, La., perennial Big Dawg power house Chad Scott caught wind of the new design and called Dave to ask him for a chance to try it. Dave obliged and sent him the third NANO ever made.
“I ran a practice personal best the first day I skied on it,” says Chad. “It is so easy to ski, it’s unreal.”
Chad liked the ski so much that he never sent it back, skiing on it for the rest of the 2011 season, winning the Texas Big Dawg and tying the Master Men’s U.S. National record with 3-1/2 buoys at 41-feet off in the process.
BIG WINS, BIG SCORES
Chad hasn’t been the only one to find tournament success on the ski, as it’s proven itself on the professional, elite and world stages.
Just two weekends ago Team GOODE’s Thomas Degasperi, Nick Parsons and Javier Julio rode the NANO to a 1-2-3 sweep of the Proa Nautique Mexico Open.
Kyle Tate rode it to win the Big Dawg 2011 Championships and earlier this year skiers on it swept the podium at the Peru Big Dawg with David Miller, Todd Kuykendall and John Shealy placing first, second and third, respectively. In the junior ranks, Makayla Haw clinched the Junior Women’s slalom title at the Moomba Masters while riding the ski.
JAQUESS SETS WORLD RECORD ON NANO JUST MONTHS AFTER SKI’S INTRODUCTION
But the ski’s biggest performance took place last October when it joined its 9900 brethren in the record books with Regina Jaquess’ Women’s slalom world record of 2 buoys at 41-feet off. Prior to setting the record, Regina and the ski had been on a tear, running 39-1/2-feet off all three rounds of a tournament in Santa Rosa Beach, running it again a week later in Okeeheelee and then finally breaking her own world record of 1-1/2 buoys at 41-feet off set on the 9900.
Shortly after setting the record, Regina complimented her NANO.
“It’s working awesome,” said Regina. “It’s definitely a great ski.”
MORE IN STORE FOR 2012
While the NANO had a breakout 2011 and has gotten off to a good start in 2012, the man who designed and engineered it thinks that there is still much more to come.
“Like any technologically advanced product, there are early adopters who are very eager to try the latest and greatest,” says Dave. “But a lot of skiers, the bulk of the market really, take more of a wait-and-see approach before they make their decision. This ski has proven itself with big scores and big wins, so those wait-and-see skiers don’t need to wait any longer, especially as they see their friends and competitors on starting docks holding a NANO. We are seeing more and more people buying NANOs, so we know there are going to be a lot of personal bests go down this year.”
Team GOODE’s T-Gas, Parsons and Javier sweep in Mexico
There must be something about GOODE skis and Latin American water. A little over a month after GOODE skiers went 1-2-3 at the Peru Big Dawg, pro Team GOODE members Thomas Degasperi, Nick Parsons and Javier Julio swept the podium at the Proa Nautique Mexico Open.
T-Gas scored a half buoy at 41-feet off to earn his first professional title of the year, while Nick and Javier placed second and third with 4-1/2 buoys at 39-1/2 feet off and 4-1/2 buoys at 38 feet off, respectively. Like the top three finishers at the Peru Big Dawg, all three rode the GOODE NANO-“twist” with PowerShell 5 boots.
The tournament was held at the Urban Wake Water Ski Complex in Querétaro, Mexico, and featured a field that included Brooks Wilson, Jason McClintock, Daniel Odvarko, and several of Latin America’s top skiers.
GOODE named title sponsor of new pro event

GOODE has been named the title sponsor of the newest competition on the pro tournament calendar. The GOODE Atlanta Pro Am will take place Memorial Day (May 28) at the home site of WaterSki Atlanta.
Many of the world’s top male and female slalom pros are expected to compete, including Team GOODE’s Thomas Degasperi, Nick Parsons, Regina Jaquess, and Karen Truelove. Other pros scheduled to participate include Nate Smith, Chris Rossi, Will Asher, Karina Nowlan and Whitney McClintock.
In addition to the pros, the GOODE Atlanta Pro Am will include a Men’s Masters event featuring many of the top Big Dawgs, including Chad Scott, Jay Leach, Jeff Rodgers, Ben Favret, and Jay Leach.
“This event was just a small thought a month ago,” said George Obser, founder of WaterSki Atlanta and tournament organizer. “Now it’s turning into something I never imagined with all of the great skiers who happily signed up to ski and all the sponsors that are jumping on board to support it.”
Team GOODE member interview: Karen Truelove
As one of skiing’s most consistent pros, Team GOODE member Karen Truelove is no stranger to the upper echelons of Women’s slalom. In fact, since the IWSF Elite rankings list began in 2002, Karen hasn’t finished a year ranked outside the top four.
With the American pro schedule getting ready to kick off next month with one of her favorite tournaments - the U.S. Masters - we caught up with Karen to discuss what she has on tap for 2012, how her training is impacted by being married to the world’s best jumper, and whether life as a professional athlete has changed with motherhood.
What are your goals for the 2012 pro season?
Karen: I did not have a very consistent 2011 season. I started out pretty strong with a Moomba win and runner-up finish at the U.S. Masters, but by the end of the summer I had some of the worst finishes that I have had in awhile. I have made some changes in my approach to my training and am really concentrating on what works for me.
You’ve been invited to the 2012 Masters, which is a tournament you’ve had success at including a title in 2005 and a number of top-three finishes. What’s your approach as you head into the final weeks of pre-Masters preparation?
Karen: I love the Masters! I always go into that tournament knowing that the competition is going to be high and I want to be at my best. I may not always reach that point, but anything can happen on Robin Lake. Once the tournament starts, it’s anyone’s game. I just try to work on being strong on my ski and try to be ready to ski in challenging conditions.
You’ve been a pro since the late 90s. How does that amount of experience give you an edge over some of your younger competitors who don’t have as much experience under their belts?
Karen: Sometimes I don’t know that it’s an advantage. The sport has changed so much in the last 10 years - with equipment, boats, cruise control - that it almost feels new to me a lot of times. In many ways, there’s been a lot of “starting over.” I do think that because of all my years of skiing professionally that I am starting to understand and realize what works best for me. That’s the main advantage that I see.
Right now the world record stands at 2 buoys at 41-feet off, a mark first set by your fellow Team GOODE member Regina Jaquess … how far can it go?
Karen: I think there are definitely a few more turns to be made! We are seeing a rise in scores from both men and women and that’s just the way sports go. There are peaks and lulls. I think a lot of it has to do with innovations in skis, speed control, smaller wakes, and a better understanding of technique.
Everyone knows your husband Freddy Krueger as one of the best jumpers ever, but not as many know that he has a strong three-event background. How much does he help you with slalom coaching?
Karen: Unfortunately, Freddy isn’t hitting the slalom much these days; life is just too full for us. But because he does have background in slalom skiing he tends to understand things pretty well. It all comes down to knowing the basics anyway. Naturally, he relates to his jumping first and that’s OK by me because sometimes I understand it better when we do talk about it in reference to jumping. That’s what I see the most in our daily training and it gives me my own perspective on how to translate it into slalom.
And you’ve jumped on the professional level in the past as well, so do you coach him a lot?
Karen: Yes, every day. We work really well together. Freddy can coach himself but I am just there to help “clean things” up every now and then. You’ve got to have that one person who knows what you do at your best and can help you get there.
Your son Dash was born in 2009. How much has becoming a parent changed your life as a professional athlete?
Karen: It has changed things tremendously!! I have such respect for athletes who are also parents. You don’t know until you go through it, but it takes so much juggling to get everything accomplished.
I could not do it without our parents’ support. Time is a serious commodity now and we have to really be diligent with our training schedule. It’s easy to not get the recovery time that you need and that has been a big learning curve for us. It’s all trial and error but so far we have been really fortunate. We love being parents and wouldn’t trade it for the world!
9800 spring sale extended

If you didn’t take advantage of the opportunity to get world-class performance at a smoking low price, you’re in luck; the GOODE 9800SL and GOODE 9800 sale has been extended.
Get a GOODE 9800SL for $690 or a GOODE 9800 for $590 and make the move to an innovative high performance GOODE ski. You’ll ski better and have more fun. We have many sizes, lengths, and flexes of hand-made custom-built skis in stock, available for sale and for immediate shipment too.
Order your ski today by clicking here.
Order before May 15, 2012, and receive FREE standard FED EX ground shipping up to $50! Take advantage of this offer by using the promo code ME8BRLQ either in our online store or by mentioning it to your customer service representative when you call your order into 801.621.2300.
GOODE Skiers sweep Top 3 spots at Big Dawg Peru

(From left to right) Todd Kuykendall, Dave Miller and John Shealy on the podium at the Peru stop of the Nautique Big Dawg World Tour
Skiers on the GOODE NANO-“twist” took the top three spots at the Nautique Big Dawg World Tour’s Latin America stop in Bajuma, Peru, as Dave Miller topped Todd Kuykendall in the head-to-head final round to take the title.
Dave ran 5 buoys at 39-1/2 feet off to Todd’s 2-1/2 buoys at the same length to earn the win, while John Shealy scored 3-1/2 buoys at 38 feet off to finish third. Half of the Elite Eight rode the GOODE NANO-“twist.”
The six-stop tour continues June 30 to July 1 at The Lakes at Cypress Hills in Cypress, Texas. For more information about the Nautique Big Dawg World Tour, visit www.NautiqueBigDawg.com.
Get ready for spring with a 9800 sale

It’s time for a new GOODE Ski and a phenomenal value too! Spring is here and skiing is ramping up. GOODE is offering world-class performance at a “smoking low price.” Get a GOODE 9800SL for $690.00 or a GOODE 9800 for $590.00.
Make the move to an innovative high performance GOODE ski. You’ll ski better and have more fun. We have many sizes, lengths, and flexes of hand-made custom-built skis in stock, available for sale and for immediate shipment too.
Ski on the same technology as the best athletes in the world. Take advantage of this sale now! Enjoy the season on your own new innovative high performance GOODE ski.
Order your ski today by clicking here.
Additionally, all orders made before April 15, 2012 receive FREE standard FED EX ground shipping up to $50! Take advantage of this offer by using the promo code ME8BRLQ either in our online store or by mentioning it to your customer service representative when you call your order into 801.621.2300.
